Establish organic and fair trade added value production chains locally that are ecologically, socially and economically sound, and to make it attractive to all parties in the chain.
To constantly challenge or stress our environment and its inhabitants is an environmental time bomb. It will cost us highly if we do not take action to sustain and replenish natural resources. If we accept the relationship between our activities and their consequences on the environment, then we must be willing to incorporate the true costs of producing our food and fiber into the marketplace. Organic and fair trade products are not expensive therefore, the other products are simply too cheap.